Bio Bidet Virginity Study: One in Three Americans Have Tried It
Company to Offer Bidet Attachments to Consumers That Share Their ‘First’ Bidet Experience
CRYSTAL LAKE, Ill. – OCTOBER 9, 2020 – Bio Bidet, the leader in smart bidet seats and bidet attachments, today announced the results of its “Bio Bidet Virginity Study.” Bio Bidet discovered that: 33% of Americans said they tried a bidet, 48% said they had not tried a bidet, and 19% asked “what’s a bidet?”
On a mission to make sure the majority of Americans know firsthand about the benefits of a bidet. For 30 days this fall (starting October 9 through November 8) Bio Bidet will send bidet attachments to eligible participants that post on social media about their ‘first’ bidet experience and tag @biobidet.
"We think every American should own a bidet, yet most haven’t tried them because they haven’t had the opportunity,” said James Amburgey, marketing director at Bio Bidet. “To encourage more bidet use we are announcing a special sale because we believe if you try a bidet, you’ll keep using it. We want to hear about your first time. Send your rated “PG-13” tweets, Instagram posts and Facebook posts to Bio Bidet and we’ll award prizes to the posts that are most creative, fun and tell the story of how you tried a bidet and liked it.”
The Virginity Study revealed bidet use was divided by gender. Looking at the demographics Bio Bidet discovered the people most likely to use bidets were:
- 35-44 years-old
- City dwellers
- Master’s degree
- Make $100,000 or more
Those least likely to have used a bidet were:
- 55 years-old and up
- Completed some college or associate’s degree
- Earn between $75,000 to $99,999
When asked what their first time with a bidet was like, the top answer was “I liked it.” Here’s how the top answers ranked:
- 45% - I liked it
- 29% - Weird
- 14% - I felt clean
- 7% - It tickled
- 4% - I felt sexy
- 0.3% - I felt infantilized
After their first time with a bidet, 85% said they would keep using it. The number one reason was that they felt cleaner, followed by feeling more modern, sexy and urbane. For those who had never used a bidet, the number one reason was people never had the opportunity to try one. One in ten Americans admitted it was just too weird for them. Nearly one in four (22%) Americans own a bidet, with the most popular type being a bidet attachment (53%) followed by a traditional porcelain fixture (41%), an integrated electric bidet toilet (39%), and an electric bidet seat (29%). Among existing bidet owners, an overwhelming majority (85%) say they have a bidet with a dryer.
“We are excited to bring to the American household our advanced bidet technology, which we believe will revolutionize the bathroom experience,” said Amburgey.
About Propeller Insights and the survey methodology
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods. Propeller conducted its national online survey for Bospar of 1,007 U.S. adults between Aug. 10, 2020 and Aug. 13, 2020. Survey responses were nationally representative of the U.S. population for age, gender, region and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.
About Bio Bidet
Headquartered in Crystal Lake, Illinois, privately-held Bio Bidet is America’s leading manufacturer and retailer of bidet toilet seats, attachments and smart home accessories. Founded in 2008, the company believes that “water does it better” when it comes to bathroom hygiene and is passionate about the positive impacts its products have on people throughout the world. The company’s innovative designs and world class support continue to increase the standard for kitchen and bathroom technology, increasing the function and beauty of customers’ homes. To learn more, visit BioBidet.com, or follow the company on Facebook, Twitter or Instagram.